Located in Seattle, Washington, Monster Art & Clothing is a retail store and gallery featuring over 100 local artists. Their mission is to make art and fashion accessible to everyone.
Their target audience is tourists wanting to take home something unique, as well as Seattleites looking to discover a new style.
The tone of the brand is: whimsical, funky and bold.
KEY SKILLS
• Owned and operated a retail store and gallery for 6 years
• Designed logo and branding for social media, emails, promotional materials and events
• Created a brand guide, cohesive marketing strategy and employee handbook
• Website design, organization, catalog and performance for e-commerce
• Established and grew social media profiles on Facebook, Instagram, Pinterest, and Twitter
• New website and marketing efforts resulted in a 15% increase in yearly gross revenue
Their target audience is tourists wanting to take home something unique, as well as Seattleites looking to discover a new style.
The tone of the brand is: whimsical, funky and bold.
KEY SKILLS
• Owned and operated a retail store and gallery for 6 years
• Designed logo and branding for social media, emails, promotional materials and events
• Created a brand guide, cohesive marketing strategy and employee handbook
• Website design, organization, catalog and performance for e-commerce
• Established and grew social media profiles on Facebook, Instagram, Pinterest, and Twitter
• New website and marketing efforts resulted in a 15% increase in yearly gross revenue
Monster Art & Clothing Website
Monster's original website was only 1 page with the store address and contact info.
After I took ownership, I created a new website in Wordpress that included:
online shopping, a page about the artists in the shop, a regularly updated blog,
press page, about page, contact page, FAQ page, and a gift card purchase page.
• This lead to a 35% increase in profit within my first month of ownership
After I took ownership, I created a new website in Wordpress that included:
online shopping, a page about the artists in the shop, a regularly updated blog,
press page, about page, contact page, FAQ page, and a gift card purchase page.
• This lead to a 35% increase in profit within my first month of ownership
Logo, Branding, and Marketing Materials
Branding book
Branding guidelines
business cards and stationary
Hang tags and promotional items
Flyers for the Ballard Art Walk Monthly Art Shows
Shopping bags and gift boxes
Applied the Monster brand identity to create engaging retail displays, curated monthly art shows, and promote special events.
Promoted and ran special events including the Ballard Art Walk
Curated monthly art shows
Promotional materials for events
Created engaging retail displays
Outdoor signage
Displays for art
On theme product sourcing and management
